Overworking in her own business nearly cost Pam her life. So she and her son Zander set out to train the coaches she wishes she'd had.
Pam, Zander and Profit Coaches at the January 2025 conference.
Five businesses, a great team and money in the bank. And every one of them relied on her.
She was working every hour there was, and the business only worked because she did. In the Profit System that's Level 2, Overworked: the level most owners get stuck at, and the one the BOSS Score is built to get you out of.
Pam, from 17
Pam started her first business at 17 with, in her words, unbridled enthusiasm and a hard work ethic and nothing else. Twenty years later she had five businesses, a great team and money in the bank.
On the outside it looked great. But every part of it ran on her.
New Year's Day, 2000
She caught flu and went into work anyway. Within days she was paralysed from the neck down. On day ten, her family was called in to say goodbye.
“I remember them taking me into the hospital to say goodbye.”Zander, who was ten
The next five years
Pam spent three years learning to walk again, reading business books for up to eight hours a day. She went back £70,000 in debt, and within five years she had rebuilt everything. She sold at 46.
What she learned was simple and expensive: being really good at what you do doesn't make you good at business.
Zander's story
At eight, Zander told his mum he had already spent too many years of his life in her business. The line stayed with both of them.
In his early 20s he coached Olympic athletes and their coaches, then built a personal growth brand serving more than 22,000 entrepreneurs and coaches. Everywhere he went, he met owners living his mum's story.
“Yours is not a unique story. We hear it all the time.”Zander, to Pam
Today
Together they turned what Pam learned into the Profit System: a score of the whole business, including the owner, and 50 playbooks in the order the score says to use them.
More than 250 Profit Coaches have now been trained in it, so other owners can fix the business before it costs them what it nearly cost Pam.
“Don't wait for a life-changing moment to make a better decision.”Pam Woodford
250+ coaches trained worldwide
Every Profit Coach works from the same BOSS Score and the same 50 playbooks. Whoever you choose, the work starts with your numbers.
Find your coachFree. Your score out of 100, your level, and what to work on first.
