Rolando Vilarreal

He studied Industrial and Systems Engineering at the Monterrey Institute of Technology (ITESM). He holds a Master's degree in Business Administration (MEDEX) from IPADE, where he also completed advanced programs in Senior Management, Innovation and Technology, and a specialization in Board of Directors governance. He is also a Certified Business Coach under the P.R.O.F.I.T. methodology. At the start of his professional life, from 1978 to 1984, he worked as a part-time instructor at ITESM, a full-time consultant, and an executive at various Monterrey-based and national companies within the VITRO Group. From 1984 onward, he joined the family businesses as an executive, moving through various administrative and operational roles that broadened his experience and leadership. Since 1990, he has served as director, partner, founder, and board member of industrial, commercial, and service companies, including VICCIMSA, SECOPSA, VIC Madera, Bazarte (MEXART), Pan y Alimentos del Noreste, Kappa ROPE, CREDINOR, and Inmobiliaria Vértice. Much of his career has been built around alliances and synergies between businesses, market diversification, and investment in projects that incorporate new technology, always bringing energy to the family businesses. He also knows when to sell, merge, or close a company, and has done so at the right moment, always prioritizing the survival and growth of the business. In the cultural arena, he was president and board member of Formación Integral de Monclova, A.C., the organization behind Colegio México Montessori; under his leadership, the school's offerings expanded through the high school level, with guidance from the Universidad de Monterrey (UDEM). He has served as a board member of social organizations such as Cáritas Región Siderúrgica and the Mexican Red Cross, and as president of the leading business associations in his region: CANACO Monclova, the Regional Economic Promotion and Development council of Central Coahuila, and the Union of Business Associations of the same region. He currently runs his own consulting and business coaching practice, is a Certified Business Coach under the P.R.O.F.I.T. methodology, and actively serves on the boards of family businesses, drawing on more than 45 years of business and executive experience. Since 2023, he has presided over the Board of Cáritas and the Food Bank of Región Centro Coahuila, and continues to take part in regional business associations. On a personal note, he is Catholic and has been married for 45 years; his wife is actively involved in the same social causes. He is the father of three daughters and grandfather of two. PRINCIPAL AREAS OF PROFESSIONAL EXPERIENCE • Operational Excellence • Materials Management • Value Chain • Identification of Critical Performance Variables • Crisis Management • Building Boards of Directors • Strategy Execution • Delegation and Control • Integral Business Management • Business Coaching and Talent Development